For the leaders accountable for trust — brand, comms, sustainability & the C-suite

Make trust your North Star.

Brand is mistaken for identity. Trust is what it earns — the one signal every function and stakeholder can see and act on. TrustOS makes it visible, and shows you where it’s leaking before the numbers do.

Prove impact

Show the board exactly where trust is strong — with scores, trends and evidence they act on.

Learn from every move

Track trust over time — every read deepens your picture of what builds it and what erodes it.

Make the next move

Turn evidence into action — the data to align the room and move things forward.

Spot the leaks

Identify the stakeholder groups and trust drivers where gaps are quietly eroding performance.

Used across energy, manufacturing, professional services & regulated industries.

The evidence

Trust isn’t soft. It’s the most expensive thing to lose.

Reputation losses ran at up to five times the operational cost of the trust event.

Peer-reviewed, Schmalenbach Journal of Business Research

45 vs 100 wks

Strong-trust brands recovered from crisis in 45 weeks; the broader market took 100.

Kantar BrandZ

81%

cite “a brand I can trust” as a top reason to buy — trust now equals price and quality.

Edelman, 2025

5% → 25–95%

A 5% lift in retention drives a 25–95% lift in profit.

Bain / Reichheld

Trust is the leading indicator of Resilience and Growth — TrustOS measures it before it shows in the numbers.

The tools you already run weren’t built to measure trust. TrustOS is.

See how TrustOS compares — vs NPS, brand trackers, employee surveys, ESG ratings & reputation monitoring
Capability NPS Brand tracking Employee surveys ESG ratings Reputation monitoring TrustOS
Measures trust specifically
Multi-stakeholder
Measures consent / social licence
Identifies trust drivers
Leading indicator (warns before the numbers)
Board-ready reporting
Actionable insights

Full deployment across stakeholder groups in six weeks.
Board-ready insights from your first assessment.

01

Sense

Establish baseline

We align on your stakeholder groups, data sources, and what the dashboard needs to show. Baseline live within six weeks.

02

Measure

Track quarterly

Every quarter: updated scores, driver breakdown, and a “what changed” narrative — including where stakeholder expectations are rising, so you’re measured against the bar that’s coming.

03

Act

Close the gaps

Prioritised Insights & Actions tell your leadership team exactly where to focus — and whether interventions are working.

Sector Point of View

Trust looks different in every sector.
Pick yours — watch the shape change.

Every TrustOS dashboard is configured for your sector, your stakeholders, your language. Select a sector to see its published trust shape — the drivers, the gaps, and where the foundation is under pressure.

Choose your sector

Energy · Sector POV · Q2 2026

When the chair falls. Energy’s Integrity test.

74 Clarity 53 Connection 54 Confidence

Connection is the thinnest layer — where this sector’s trust leaks first.

Stakeholders this sector mapsRegulators · Investors · Communities · Customers · Employees

See how you think you’d score against this sector benchmark.

The pattern across every sector

Look at the short edge. It’s nearly always Connection.

In eleven of the twelve sectors we’ve read, Connection is the weakest layer — trailing Clarity by around 18 points. Clarity belongs to comms; Confidence belongs to delivery. Connection is the say-do gap between them that no single function owns — which is exactly what happens when brand has no shared language: the layer that matters most is the layer no one measures. It’s where trust leaks, and the first thing a TrustOS read makes visible.

That gap has a name. It’s the alignment problem — the distance between what an organisation believes and says, and what its stakeholders actually experience. Measuring it is what TrustOS does. Closing it is what MissionCTRL does.

See how MissionCTRL closes the alignment gap →
Browse all Sector POVs →

How much do your stakeholders trust you? Rate it in 60 seconds.

Move three sliders. Watch your trust shape form. See your highest-priority gap — then get it tested properly.

Launch the TrustOS Explorer →

Ready to see your real trust picture?

30 minutes.
Your full trust picture, live.

We run a live TrustOS session using your stakeholder groups. You see the dashboard with your context. No templates. No generic demos.

Book a Demo

Prefer to self-serve? Open the TrustOS Explorer.