Free · 60 seconds
The TrustOS Explorer.
Three sliders. Your trust shape, live. Your highest-priority gap — and what to do about it.
The TrustOS Explorer
Rate your brand across the three trust drivers.
See your trust picture take shape.
Move each slider honestly. The triangle on the right morphs to reflect your shape — distorted when gaps exist, equilateral when all three align. Your highest-priority gap surfaces as an action below.
How well do your stakeholders understand what your organisation stands for?
Think about whether your frontline teams would describe your purpose the same way your leadership team does.
How consistent is the experience your stakeholders have of your organisation?
Does what they experience across teams, channels, and touchpoints match what you promise?
How clearly can your stakeholders see your brand’s distinctive advantage?
Can they point to proof — outcomes, evidence, and the specific qualities that make you credibly different?
This is a high-level self-assessment. A full TrustOS deployment measures these drivers across every stakeholder group — Employees, Clients, Partners, Regulators — using validated survey data and qualitative signals, updated quarterly.
Based on your inputs. Adjust sliders to refine.
Dashed = aligned ideal · tint = the leak
What TrustOS flags for your organisation
Clarity
↓ Gap 0–44
Leadership story isn’t landing consistently
When frontline teams describe the organisation differently to how the board does, strategic alignment breaks down. Clarity is your most urgent gap.
Align on one clear strategic narrative — and cascade it explicitly.
~ Watch 45–71
Clarity is developing but not yet anchored
Your core story is understood at senior levels. The risk is that it fades in translation across teams, regions, or channels.
Test message recognition with mid-management and client-facing teams.
↑ Strength 72–100
Your strategic clarity is a real differentiator
Stakeholders understand what you stand for. This is a genuine competitive edge — most organisations score far lower here.
Turn this into proof: case studies, leadership content, and partner communications that anchor the narrative.
Connection
↓ Gap 0–44
Experience isn’t matching what you promise
The gap between your stated commitments and what stakeholders actually encounter day-to-day is where trust erodes fastest — quietly, before it shows in numbers.
Map the experience gap: where do touchpoints diverge from the promise? Fix the top two.
~ Watch 45–71
Connection is inconsistent across touchpoints
Some stakeholder groups experience you well; others less so. The risk is that loyalty is relationship-dependent rather than institutionally embedded.
Identify which touchpoints are strongest and replicate those behaviours systematically.
↑ Strength 72–100
Stakeholder relationships are a core strength
Your Connection score suggests people experience you as coherent and reliable. This is hard to build and easy to lose — it deserves to be measured and protected.
Quantify and communicate this strength: retention data, relationship depth, consistency metrics.
Confidence
↓ Gap 0–44
Your brand’s distinctive advantage isn’t visible
Good work is happening, but it isn’t being claimed. Stakeholders can’t verify claims, see progress, or point to evidence. This makes loyalty transactional.
Identify your three strongest proof points and make them visible — in every channel, consistently.
~ Watch 45–71
Evidence exists but isn’t structured for impact
You have outcomes and credentials — but they’re not systematically surfaced where decisions are made. The gap between “we deliver” and “they believe it” is still open.
Build a brand distinction narrative: specific, evidenced, and used consistently in all stakeholder communications.
↑ Strength 72–100
Your brand’s distinction is clear and credible
Your Confidence score shows stakeholders can verify your claims and trust your accountability. This is where institutional trust is built — it compounds over time.
Turn your brand’s distinction into a repeatable story — case studies, proof points, and a narrative that makes your edge undeniable.
Compare to your sector
| Sector | Clarity | Connection | Confidence | Trust band |
|---|---|---|---|---|
| Energy | 74 | 53 | 54 | Functional |
| Mining & metals | 81 | 58 | 62 | Functional |
| Local government | 50 | 40 | 45 | Fragile |
| Higher education | 68 | 52 | 50 | Functional |
| Social care | 62 | 48 | 52 | Fragile |
| Healthcare | 67 | 45 | 50 | Fragile |
| Professional services | 70 | 44 | 50 | Functional |
| Technology / RegTech | 60 | 45 | 50 | Fragile |
| International NGO | 55 | 42 | 48 | Fragile |
| Net-zero delivery | 78 | 52 | 56 | Functional |
Your indicative trust band
- Exposed
- Trust does no work for you. Claims are discounted on arrival.
- Fragile
- Trust exists but is not load-bearing. It gives way under pressure or change.
- Functional
- Trust is real, but uneven. Some relationships carry the business; others quietly cost it.
- Resilient
- Trust absorbs shocks. You get the benefit of the doubt; claims land first time.
- Defining
- Trust is an asset others measure themselves against.
See where your trust really stands — beyond self-assessment.
This is your own guess. The next rung is a free read of how your organisation looks from the outside — we send it to you, and your shape here comes with it.