For the C-suite — and the brand, comms & sustainability leaders accountable for trust

Make trust your North Star.

Your organisation measures everything it does — and almost nothing about how it’s experienced. TrustOS reads the state of every stakeholder relationship — a leading indicator of resilience and growth that warns you before the numbers move.

Ready for the full picture? Book a Snapshot demo →

Spot the leaks

Identify the stakeholder groups and trust drivers where gaps are quietly eroding performance.

Prove impact

Show the board exactly where trust is strong — with scores, trends and evidence they act on.

Make the next move

Turn evidence into action — the data to align the room and move things forward.

Learn from every move

Track trust over time — every read deepens your picture of each relationship: what builds it, and what erodes it.

Used across energy, manufacturing, professional services & regulated industries.

What TrustOS reads

Trust isn’t an opinion about you. It’s the state of a relationship with you.

Reputation measures what people say about you — aggregate, outside-in, and always after the fact. Trust is held by specific stakeholders and earned through experience — so it moves before the results do. That’s the difference between a rear-view mirror and an instrument.

The same event. Two very different instruments.

Reputation · what’s said Trust · what’s believed
Q1Q2 Q3Q4 Q5Q6 The event breaks Trust moves first The early-warning window Reputation reacts after the damage is done

Illustrative pattern

Grounded in peer-reviewed research: shifts in employee sentiment predict next-quarter earnings surprises (J. Financial Economics, 2019); employee-voice language predicts misconduct before it becomes public (Management Science, 2022); markets take years to fully price employee trust (J. Financial Economics, 2011).

Reputation is what people say about what you’ve done. Trust is whether they believe in what you do next.

TrustOS reads it relationship by relationship — self-awareness, made measurable — so you act in the warning window, not after it.

The evidence

Trust isn’t soft. It’s the most expensive thing to lose.

£841bn

of FTSE 350 value is attributable to trust — 28% of total market cap. It’s not a comms line. It’s priced into the business.

Echo Research, 2026

Reputation losses ran at up to five times the operational cost of the trust event.

Peer-reviewed, Schmalenbach Journal of Business Research

45 vs 100 wks

Strong-trust brands recovered from crisis in 45 weeks; the broader market took 100.

Kantar BrandZ

81%

cite “a brand I can trust” as a top reason to buy — trust now equals price and quality.

Edelman, 2025

5% → 25–95%

A 5% lift in retention drives a 25–95% lift in profit.

Bain / Reichheld

Trust is the leading indicator of Resilience and Growth — TrustOS measures it before it shows in the numbers.

The tools you already run weren’t built to measure trust. TrustOS is.

Each of them reads a fragment, or the past. NPS: one question, one relationship. Employee surveys: one stakeholder. Reputation monitoring: what’s being said about what you’ve already done. TrustOS reads the thing they all orbit — the live state of every relationship your business is built on.

See how TrustOS compares — vs NPS, brand trackers, employee surveys, ESG ratings & reputation monitoring
Capability NPS Brand tracking Employee surveys ESG ratings Reputation monitoring TrustOS
Measures trust specifically
Multi-stakeholder
Measures consent / social licence
Identifies trust drivers
Leading indicator (warns before the numbers)
Board-ready reporting
Actionable insights

Live in six weeks. Board-ready from your first read.

01 · SenseEstablish baseline

We agree your stakeholder groups and data sources — live within six weeks.

02 · MeasureTrack quarterly

A board-cadence read: updated scores, the driver breakdown, what changed.

03 · ActClose the gaps

Prioritised Insights & Actions show where to focus — and whether it’s working.

You don’t check a relationship once. Trust is read quarter after quarter — every read sharper than the last.

Sector Point of View

Trust looks different in every sector.
Pick yours — watch the shape change.

Every TrustOS read is configured to your sector, your stakeholders, your language. Pick a sector to see its published trust shape — the drivers, the gaps, the pressure points. The drivers are the same everywhere: Clarity — what’s said. Connection — what stakeholders actually experience. Confidence — what can be proved.

Choose your sector

Energy · Sector POV · Q2 2026

When the chair falls. Energy’s Integrity test.

74 Clarity 53 Connection 54 Confidence

Connection is the thinnest layer — where this sector’s trust leaks first.

Stakeholders this sector mapsRegulators · Investors · Communities · Customers · Employees

See how you think you’d score against this sector benchmark.

The pattern across every sector

Look at the short edge. It’s nearly always Connection.

In eleven of the twelve sectors we’ve read, Connection is the weakest layer — trailing Clarity by around 18 points. It’s the say-do gap no single function owns: where trust leaks, and the first thing a TrustOS read makes visible. In plain terms: organisations are far better at talking than at knowing how they land — and it shows up in the relationship before it shows up in the results.

That gap has a name. It’s the alignment problem — the distance between what an organisation believes and says, and what its stakeholders actually experience. Measuring it is what TrustOS does. Closing it is what MissionCTRL does.

See how MissionCTRL closes the alignment gap →
Browse all Sector POVs →

How much do your stakeholders trust you? Rate it in 60 seconds.

Move three sliders. Watch your trust shape form. See your highest-priority gap — then get it tested properly.

Launch the TrustOS Explorer →

Ready to see your real trust picture?

30 minutes.
Your full trust picture, live.

We run a live TrustOS session using your stakeholder groups. You see the dashboard with your context. No templates. No generic demos.

Book a Demo

Prefer to self-serve? Open the TrustOS Explorer.