Business runs on relationships. TrustOS tracks their health.

Around 90% of a company’s value sits outside its tangible assets — in the relationships that make up its reputation, brand and goodwill.^† Yet almost no one measures them. They’re judged on feeling, and the knowledge is scattered across the business.

TrustOS reads the movement each quarter with the stakeholders who matter most — so trust becomes a number the board watches, not a feeling the comms team manages.

Try it free — two minutes

Then get your free sector read, or see your own organisation live in 30 minutes.

Used across energy, manufacturing, professional services & regulated industries.

Choose your sector

Dashed = aligned ideal · tint = the leak

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What TrustOS reads

Trust isn’t an opinion about you. It’s the state of a relationship with you.

The same event. Two very different instruments.

Reputation · what’s said Trust · what’s believed

Illustrative pattern

Grounded in peer-reviewed research: shifts in employee sentiment predict next-quarter earnings surprises (J. Financial Economics, 2019); employee-voice language predicts misconduct before it becomes public (Management Science, 2022); markets take years to fully price employee trust (J. Financial Economics, 2011).

Reputation is what people say about what you’ve done. Trust is whether they believe in what you do next.

Trust moves before the numbers do. A TrustOS read shows where it’s rising and where it’s leaking, so you know where to act — and the next read shows whether it worked.

It also shows what the events you can’t control have done to your stakeholders — a market shock, a competitor’s failure, a regulator’s letter — so you know what’s coming before it reaches the P&L.

What happens next

Live in six weeks. Board-ready from your first read.

01 · SenseEstablish baseline

We agree your stakeholder groups and data sources — live within six weeks.

02 · MeasureTrack quarterly

A board-cadence read: updated scores, the driver breakdown, what changed.

03 · ActClose the gaps

Prioritised Insights & Actions show where to focus — and whether it’s working.

You don’t check a relationship once. Trust is read quarter after quarter — every read sharper than the last.

How to start

Three rungs. Each one free until the last.

Start wherever you are. Most people try the first, forward the second, and book the third.

1 Try it now Set your own trust shape in two minutes. Free, no sign-up, no email. Open the Explorer → 2 Get your sector read A free read of how trusted your organisation looks from the outside, from public signal alone. We send it to you. Request yours → 3 See your organisation, live Thirty minutes with your stakeholder groups on the dashboard. The real picture, not a demo. Book 30 minutes →

The pattern across every sector

Look at the short edge. It’s nearly always Connection.

In eleven of the twelve sectors we’ve read, Connection is the weakest layer — consistently behind what organisations say about themselves. It’s the say-do gap no single function owns: where trust leaks, and the first thing a TrustOS read makes visible.

That gap has a name. It’s the alignment problem — the distance between what an organisation believes and says, and what its stakeholders actually experience. Measuring it is what TrustOS does. Closing it is what MissionCTRL does.

See how MissionCTRL closes the alignment gap →

Read the trust test for your sector